Democracy Gives People Power

Brand: Democracy Brewing

Challenge: Update the visual identity for a small democratically-run brewery.

Insight: This worker-owned democratically-run brewery takes pride in their beer and political beliefs.

Solution: Highlight the collaborative nature of their business but maintain the old charm of the brand.

Current branding

Logo
How can I bring this brand into 2024 without losing their old style charm?

New logo

Sometimes simple really is best.

Packaging

Each can was a blank label filled in with Sharpie. I wanted new packaging to allow for easier flavor differentiation.